Online stores every day are becoming increasingly popular among consumers. This is due to the relatively low price that they offer, and a convenient method of delivery for the client. Marketing research this year identified a group of the most sought-after products that customers prefer to purchase online.
The best-selling products on the Internet in 2019 were small household appliances (28%), cosmetics (25%) and mobile gadgets (10%). The rest of the products are ordered through the site much less frequently. The total number of other categories of goods purchased through the store’s website was 37%. Below is the rating of consumer products that are most often purchased on the Internet.
10. Large household appliances
Large home appliances opens the top ten best-selling online products in the last year. The preference of some consumers to order large-sized equipment online is justified by the relatively low price of goods than in large supermarkets. But at the moment, few are using this service, since there is a risk of defects in the purchased item and some difficulties in returning the goods.
9. Booking tickets online
Booking tickets online - A very common and popular service for the end of 2019. This helps to significantly save time and use the service at any time of the day if you have the Internet and an electronic wallet. It is enough to go to the company’s website, fill out a special form, pay and the ticket is already yours. Currently, you can buy an online ticket not only for your favorite event, but also book railway, auto and airline tickets.
8. Books
Books are among the top ten best-selling services for 2019. Despite the introduction of new technologies and the advent of electronic reading devices, paper versions of books are still the most sought-after goods. Prices for literary publications on sites are significantly lower than in ordinary bookstores. Online stores offer a bonus program and discounts for regular customers. In addition, on the Internet you can find absolutely any publication that may not be available on the shelves of your local store. The sites also provide a detailed annotation of the publication for information purposes.
7. Clothing and shoes
Clothes and shoespurchased over the Internet have long been not uncommon. Children’s items are in special demand on the Internet. Clothing sales sites provide the consumer with the most complete product information: color, size, material, performance. There is also the opportunity to view photos with models that demonstrate the product. This allows you to visually evaluate how the purchase will look on the person. Prices for things are sometimes half that of local boutiques. But some consumers refuse this type of purchase, since there is a chance that the thing may not fit due to inappropriate size, or it will look completely different than in the presented photos. Nevertheless, according to the results of this year, household goods are among the ten most sold.
6. Licensed software
Licensed software mainly in demand among organizations. Ordering a non-counterfeit version using the Internet service greatly simplifies the life of government agencies and commercial firms. The desired product is delivered directly to the office of the company. The service is also used by private users who choose the security of personal data storage. To do this, just make an online order and the product will be delivered to the specified address. As of 2019, this is one of the most sought-after products that consumers prefer to order through the site.
5. Internet gifts and toys
Internet gifts and toys consumers increasingly prefer to order online. How to please your soul mate and make her an unforgettable gift? Sites come to the rescue, ready to offer their services and find an individual approach to each client. Online gift shops not only save time, but also facilitate the search for a suitable surprise. Moreover, each thing can be made personalized, which makes it especially valuable and unique.
4. Laptops and tablets
Laptops and tablets ranked fourth among the best-selling products over the Internet in 2019. World Wide Web sites offer consumers a huge assortment and complete information about a technical product. The buyer purchases the goods without leaving home along with warranty obligations. There is no need to visit stores in search of the right laptop, which may not be available. On the site, the consumer immediately sees the available laptop models. In the absence of the desired product on one electronic platform, the device of interest will certainly be found in another online store.
The relatively low price of electronic equipment ordered through the site also attracts consumers.
3. Mobile devices
Mobile devices are among the three most popular products purchased over the Internet. On the Internet you can find the most exclusive and latest models that have not yet gone on sale in a regular city store. In addition to the sites, as a rule, there is a detailed description of each model, which eliminates the need to use the services of annoying consultants. The consumer himself chooses a product that suits him in terms of technical and external characteristics. The purchase is delivered to your home with the relevant documents for the goods and warranty service. For these reasons, customers are increasingly turning to online shopping.
2. Perfumes and cosmetics
Perfumes and cosmetics are the best-selling products this year. The number of online cosmetics consumers is increasing every month. Some large online cosmetics stores supplying products of well-known brands offer not only quality products, but also video tutorials and consultations from experienced cosmetologists. The consumer not only receives the product at a more attractive price, but also has the opportunity to learn how to properly use the purchased cosmetics. As for perfumes, buyers prefer to order only widely known and popular aromas via the Internet.
1. Small household appliances
Small household appliances tops the ranking of the best-selling online products to date. This category of equipment includes clothing and home care devices (irons, steam cleaners, vacuum cleaners, etc.), kitchen appliances (multicookers, meat grinders, blenders, etc.), body care devices (hair dryers, elitators, curling irons, massagers and more).
Due to the low price and convenient delivery method, customers prefer to order small products through the site.